01 October 2020
Aptly named Matching Excellences, the new capsule collection created by designer Paula Cademartori for Alcantara pays tribute to ‘Made in Italy’ and its excellences.
All the bags and accessories of this exclusive collection are available for sale at Frame Condé Nast Experience Store until October 10th.
Launched by Andrea Boragno, President and CEO of Alcantara, alongside designer Paula Cademartori, Vogue Italia and L’Uomo Vogue Editor-in-Chief, Emanuele Farneti and Deputy Director of Vogue Italia and Head of Vogue Talents, Sara Sozzani Maino, with a presentation at Frame, the capsule collection is inspired by “a contemporary, cosmopolitan woman with a strong and eclectic personality,” said the designer.
Cademartori added that “The ten elements making up the collection are rather varied and range from a small, drawstring bag complete with a sleep mask for your travel, a handy document holder and pouches in various sizes. I had fun playing with the Vogue Italia logo, adding geometric elements and designed 4 shopping bags crafted from Alcantara with a special dye-sublimation print in contrasting colours”.
The highly innovative material employed in the collection marries aesthetic and functionality, which makes it versatile and the ideal base for customization. With Alcantara obtaining the carbon neutrality certification in 2009, sustainability continues to play a key role and makes the brand a true icon of the contemporary lifestyle.
“We are delighted to have worked with Vogue Italia and Paula Cademartori to create this capsule collection,” stated Andrea Boragno, President and CEO of Alcantara. “An extraordinary opportunity to celebrate the versatility of Alcantara, which successfully combines tradition and innovation under the banner of Made in Italy. The values of tailor made and global lifestyle, which have always inspired our brand’s strategy, emerge clearly in all the items of the collection where attention has been paid to every detail".
However, this was not the first collaboration between Alcantara and the designer with Paula Cademartori joining the brand on previous initiatives, including the Alcantara New Wave project in 2014.
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